It is Spanish. In English the Red Military Service Cross. The award was established in 1931 and award was extended to the Condor Legion in 1938. It is missing the brass rectangle worn at the top of many Spanish medals. They are failry common on authentic Condor Legion ribbon bars. It should look like the medal below.
There´s nothing missing in your medal. The rectangle brass piece is simply smaller. Gordon medal is a different manufacturer, in fact it´s an early Egaña, mostly awarded to the Legion Condor.
The brass piece was used not only at the top, but also at the bottom and sides of some breast stars, mainly to indicate the number of awards received. The holder would privately write the date or the place, or both, when or where the award was earned.
When a red cross like this was awarded twice or more a long and thin brass piece was worn across the ribbon, also to indicate the number of awards.
When the ribbon bar was worn on every day uniform, the medal ribbon was repeated as many times as awarded, no brass clasps were ever used in this form.
I have looked at the pictures that started this post for some time now and I fail to see a brass bar that is "simply smaller". I don't see any brass bar at all. I see the edge of something that may be made of brass sticking out the side of the ribbon where it is folded but there is no way to tell what this brass item is. While the medal I posted pictures of could have been issued to a member of the Condor Legion many Spanish medals, including this one, are awarded to Spanish nationals and come with this brass bar as well.
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